MISSION: Inspiring our community to create a better future for wildlife.
We value:
* The health of the natural world and recognize that the future depends on it
* The innate joy people experience from connecting with animals and nature
* The potential of each individual's contribution
* Diversity in nature, people and ideas
* Integrity
* Collaboration through teamwork and partnerships
* The future depends on our reverence for life.
* We live our values.
Guiding Principles
* Motivate people to care and act on behalf of wildlife by providing opportunities for observation, discovery and engagement.
* Provide experiences that are engaging, enjoyable and entertaining for people of all ages.
* Manage our animal and plant collections in a way that supports our mission.
* Be innovators and leaders among our peers, pioneering fresh ideas.
* Foster a work environment where everyone feels connected, respected, appreciated and encouraged.
* Be a vital part of our community, deserving of its support.
* Be committed to responsible financial management and economic stability.
* Celebrate our successes.
* Set an example with environmentally responsible practices.
* Collaborate with others to achieve our mission.
* Contribute to local and international animal propagation, research and conservation efforts.
* Design our programs to reflect our audiences' diverse interests, learning styles, backgrounds, and knowledge.
* Be adaptable, responsive, and open to change.
* Assess our programs and operations and look for ways to maximize our resources.
Non-negotiables
* Quality animal care
* Quality customer service
* Safety
* Fiscal responsibility
* Conservation commitment
* Dedication to education
* Respectful relationships with our staff, volunteers, visitors, colleagues and community
* Adherence to our mission and values